As for environment, reducing and recycling waste, optimizing energy efficiency in facilities and processes, and limiting carbon footprint by lower transportation are Cristal innov’s 1st priorities. As for social issues, Cristal innov is vigilant about how raw materials are extracted at the global level. Its team promotes and disseminates scientific knowledge and gets involved in NGO at the local level. This corporate responsibility leads to innovation, with an R&D project on an innovative process for rare earth recycling.